A beach scene with a yellow and white striped towel, two glasses of rosé wine, a straw hat, sunglasses, and scattered seashells on sand, with boats and calm ocean in the background under a clear blue sky.

Handwritten phrase "Our story" in cursive font.

Sal Amore, Italian for “the love of salt,” is born from two places where time slows: Nantucket and Italy.

Rooted in the East Coast town we grew up in, Sal Amore captures the feeling of quiet mornings, golden afternoons, and the moments in between that linger long after you’ve left. It’s about a sense of belonging — the comfort of a familiar place, the thrill of discovery, and the joy of connection with people and surroundings.

Sal Amore is for the dreamers and the makers. Guests co-create their own hats, infusing each piece with personality, care, and creativity. It’s not just about what you wear — it’s about the keepsake you carry with you, and the feeling it evokes wherever life takes you.